Dec 02
Effective Billboard
The following is a billboard that changes when water touches the paint. It promotes safe driving during the rain.
While this billboard certainly catches the viewers’ eyes, I feel like it would distract people while driving —even momentarily when just viewing it—which could cause for a riskier situation. Then again, it clearly forces the viewer to see an immediate consequence of not paying attention while driving. I still like this ad though because it takes an interesting approach to a serious issue and doesn’t sugarcoat it.
