Music in Advertising
This is a recent article from The New York Times.
The company, called Jingle Punks, is sending its own Jingle Punks Hipster Orchestra to perform at the offices of advertising agencies in the United States and Canada. The idea is to bring to life, in a soft-sell manner, the company’s goal of delivering music to its agency clients.
Here’s some more on it:
The Jingle Punks musicians are a string ensemble that plays versions of popular “indie” songs by artists like the Strokes and Nirvana. In the concerts, Jingle Punks isn’t championing certain material but rather trying to illustrate that, depending on the setting, even familiar music can surprise and amuse.
I like taking something that’s familiar and giving it a twist or subverting it. I find instrumental songs of really popular pop/rock songs really interesting, especially if they serve as the background to a scene or commercial. Ithink music in advertising is huge. Part of me would love to be part of the agency that seeks out music to place in advertisements. When I connect a product to a song I really like, then it enables greater brand recall. I also like finding new music in a variety of ways, commercials (admittedly!) included.
