December 2011
3 posts
Effective Billboard
The following is a billboard that changes when water touches the paint. It promotes safe driving during the rain.
While this billboard certainly catches the viewers’ eyes, I feel like it would distract people while driving —even momentarily when just viewing it—which could cause for a riskier situation. Then again, it clearly forces the viewer to see an immediate...
United Colors of Benetton: Lost Cause?
An ad campaign that’s gotten a lot of buzz recently is (unsurprisingly) one from the United Colors Benetton.
It’s a message that promotes “Unhate” among people of different cultural backgrounds, which I think is important, but does the execution reach the audience it needs to or further polarizes the ones that need to hear this message the most?
A Huffinington Post...
Music in Advertising
This is a recent article from The New York Times.
The company, called Jingle Punks, is sending its own Jingle Punks Hipster Orchestra to perform at the offices of advertising agencies in the United States and Canada. The idea is to bring to life, in a soft-sell manner, the company’s goal of delivering music to its agency clients.
Here’s some more on it:
The Jingle Punks musicians...